Cyclists are sometimes difficult to spot, but there’s no way you’ll be able to miss somebody wearing one of these bike helmets. After all, how many human LEGO figures do you see on the roads every day? We’re guessing not many.
The awesome design was the brainchild of Simon Higby and Clara Prior, two employees from the Stockholm and Copenhagen offices of worldwide advertising agency DDB. Given that 44% of children surveyed don’t wear a helmet while riding a bike, they wanted to come up with a design that kids would want to wear without being forced. The project was part of Higby’s MBA thesis and the pair enlisted the help of Danish design company MOEF who created the prototype for them last year. Watch the video below to see just how they made it. Sadly it’s not actually a thing yet, but we’re crossing our fingers that it will be soon.